Empowering special young entrepreneurs – ENABLE announces its first Enable Market Fair by the special

Enable, a Social Enterprise and CSR initiative by Desert Group is all set to inaugurate its very first Enable Market Fair – a concept that will showcase the talents of the Special Needs, on February 18th, 2017 at the Dubai Garden Centre.

With an intention to further the vision of HH Sheikh Maktoum bin Rashid Al Maktoum’s Dubai Strategy for Expo 2020 to create a whole infrastructure that enables a proper inclusion for people with disability within our society, the Enable Market Fair will present a retail opportunity for students within centers in Dubai who produce good marketable products and expose them to the business world. Apart from the products by Enable the fair will witness the participation of esteemed special needs organizations in the U.A.E like, Sharjah City for Humanitarian Services & Dubai Rehabilitation Centre, Al Manzil & SNF (Special Needs Future Development Centre) to name a few.

Mr. Michael Mascheranas, CEO Desert Group said “We at Desert Group have been working since 2006 to find a solution on inclusion within the workforce. Thus we initiated our social enterprise Enable. As we were targeting specifically the intellectually disabled the challenge was bigger. Through our journey we found that with a proper development program we can transform certain individuals with cognitive disability to productive employees. Enable has been extremely successful in providing an alternative option to employment; entrepreneurship. And now through this initiative we want to encourage others to do the same. Our goal is to spread the message that organisations can positively impact lives and we at Desert Group are willing to assist.”

The Market Fair that will help promote the PWD SME concept will be a daylong fun filled event from 10 AM – 8 PM presenting pop up market with artisan goods and handicrafts by the special, music, food, live cooking and lots of entertainment. The event will be professionally managed by Enable and Dubai Garden Centre.

For the first time ever People with Special needs will be in the forefront. He or She will get a real life experience for a whole day within the Fair. Each student will have the responsibility of:

  1. Displaying their products
  2. Interacting with clients and visitors
  3. Making the sale, filling invoices and collecting the revenues.

Commenting on this initiative Ms. Reem Al Ghaith, General Manager Enable said, “This matters to us because we are deeply committed to our advocacy strategy. At Enable we not only believe that they are “special” but also make every effort to make them realize how especially talented they are. Over the years we have found that they are no different from us, with a little effort and basic retail training, we can develop skills that can enable individuals with special need to start their own SMEs. We are now determined to share the success and help others achieve similar scenarios. Therefore, we decided to start an Annual Fair to promote the same and spread the message ‘Impossible is nothing’”.

As a mark of encouragement to the participating vendors they will be provided with a unique sales and marketing advantage. The Highest-ranking product sales (as per records) on the day of the market will enable a vendor to be eligible for permanent display at both Enable Cart in Dubai Garden Center & Enable Online Store with the same retail conditions.

About Enable

Enable is a social enterprise, a CSR initiative by Desert Group, which delivers a 360 entrepreneurial model to young Emiratis with intellectual disabilities. It is a Social Enterprise which is profit generating and those profits are used to tackle a social problem or improve a community.

For more details visit Enable’s website

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